Jul 21, 2008

Website Content

Website Content

Have you ever thought of, how to make people re-visit your web-site? After reading this question many of you might have thought, luring them by mouthwatering offers, advertisements or offer high end services and products.What so ever you have rolled out in your mind, but only 'CONTENT' is the key feature that drives mass to visit your site again and again. Content is simply information, which acknowledges people about you and what your website is about.The content of your website should be informative, from which people come to know about new things or be entertained. This would make them to come back at your website.

Some guide-lines for a good content Website

  • Update website with fresh content: Start publishing a newsletter that includes content and story about your service or products you bid on. Try to publish at least once in week. You can recommend filling sign up on your website to receive your newsletter regularly.
  • Make sure it seems like non-commercial: Take care that your article should not reveal as commercial or advertising article.
  • Submit newsletters to the Directories: Article Directories are the best source of publishing and generating traffic to your web-site. Make sure that you put your contact and company information at the bottom of your article. This would lead significant mass towards your website.
  • Create Blog: Build a blog, naming similar to your place market or product. Blogs enables people to use your articles. Link it to your home page website that would ease your work, as rather then updating your main website with articles.
  • Visit related forums: Forum that are related to your business, would provide you better information about visitors. Answer their question, that you feel can answer it. Don't forget to reply it along your resource box information and live link to your website or blog.
  • Throw in a picture or two: All text and no play makes your page a dull site. A good rule of thumb for cutting through the density of a lot of text is to add one relevant picture per page's worth of jabber. Don't, as always, overdo it. Small to medium sized pictures are preferable and if you want big pictures, add a “click to enlarge” link. Pictures provide nice visual aids as well as a break for the eyes, when used properly and will often help in your battle agianst attention spans.
Everyone has has probably heard of K.I.S.S. (Keep It Simple Stupid). In promotional/marketing prose, this is by far one of the most important guidelines to follow. The simple fact is that people hate to read. If you're promoting yourself online as a web designer or pretty much anything else for that matter, you are facing one of the greatest obstacles in marketing: the click-away. People want expedited information about who you are, what you do, why you are a good choice for them, how they can get in contact with you and how much it will cost.

Points to keep in mind while developing Website Content

  1. Identify how many sentences or even paragraphs you are using to say one thing and and find ways to condense it to just a little more than the BARE MINIMUM.
  2. Avoid drowning your visitors in syllables and useless clutter. If you trip over your own writing when reading it back, imagine how potential clients will fare. There's no need to use big words all the time to give your self some percieved sense of professionalism. People are not really judging you by your vocabulary, they just want clean information.
  3. Think about whether it can be bullet listed. Often times, you need not drone along about what you can do for someone in long flabberghasting paragraphs. If you're telling them about something you can do, and it is in no need of description (like creating business cards, for example), then just add that to an unordered list along with the other self explanitory things you do. Bullet lists are quick to read, catch the eye and if not overused, can be a valueable tool.
  4. Keep your pages to a minimum whenever possible. This is very likely to be one of the most important things you can do. Guaranteed nine times out of ten, if the audience has to click more than three times to find the information they need, they won't. When reviewing visits to my company's site, people always go to the key pages: services, portfolio, quote request/contact info. That was the case when I had many main pages and still now when I've chopped it down to five, including home. They want to know what I can do for them, what my past work looks like, and how to contract me for their project, cut and dry.
  5. Present yourself with a personality and convey a smile
    A positive, friendly attidude is by no means impossible to convey textually. People like nice, down to earth folks who can get the job done while making them comfortable in the process. Find subtle ways to get your sense of humor through. You'd be surprized how clients wll respond to a little warmth and a show of devoted enjoyment in what you do. Ask yourself when writing “does this wording make me feel comfortable?” Don't go crazy, but end a line every now and then with a warm fuzzy.

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